Gameplay Producer Blog – Responding to Community Feedback

Before becoming part of the FIFA Development team, I was a FIFA fan for as long as I can remember. Growing up in Bogota, Colombia, I bought a copy of FIFA 96 when I was about 13 years old, and have played every subsequent title since. Back then I played countless hours of FIFA on the only desktop computer we had at the house. Unfortunately, it was in my sister’s room…I don’t think she likes FIFA very much.

Each FIFA title has given me innumerable moments of joy and football glory, accompanied by numerous pet peeves that frustrated my gaming experience – I mean, why does my defender stop on through balls? And why does the CPU always score the same goal? And why is it so easy for me to score the same goal over and over again?
When I joined the FIFA team as a Gameplay Producer for Xbox 360 and PS3 in 2007, I was glad to find out that part of my job consisted of visiting the forums and other online sites in order to find out what was frustrating FIFA gamers around the world. For FIFA 10, making sure we responded to fan feedback was paramount. From fixing bugs and exploits to refining and innovating in response to requests from fans, we have involved the community in our attempt to make the best football game ever.

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July 22, 2009 – Santa Monica, CA – Activision Publishing, Inc. announced today that beloved comic book legend Stan Lee will make his first onscreen videogame cameo in the highly anticipated Marvel: Ultimate Alliance 2, slated for release this September. Lee lends his likeness and voice to a character whose role is significant to the game’s storyline, which incorporates elements of the acclaimed Marvel Civil War comic book series.

“I am thrilled to be making my first onscreen videogame cameo in Marvel: Ultimate Alliance 2,” said Stan Lee, Publisher Emeritus, Marvel Comics. “It’s such a kick to see characters that I’ve helped create come to life in the game and now I’m a part of the Marvel videogame universe!”

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