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Nintendo Wii

North America

1. EA Sports Active (EA) 2. Punch-Out!! (Nintendo) 3. Wii Fit (Nintendo) 4. Mario Kart Wii (Nintendo) 5. Gold’s Gym Cardio Workout (Ubisoft)

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Popular Gaming Brands — Brand Value in Millions of Dollars

1. Nintendo DS — 9,659 2. Nintendo Wii — 8,256 3. Microsoft Xbox 360 — 4,681 4. Sony PlayStation 3 …
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EA had 605 of it’s own employees us EA Sports Active, participate in the worlds largest simultaneous video game exercise routine.

“Definitely the Wii Fit played a role in how …
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