SAN FRANCISCO (May 19, 2009) – SEGA® of America, Inc. today announced Daisy Fuentes Pilates, the first Pilates workout program for the Wii™. Set at a lush tropical resort and hosted by Daisy Fuentes, longtime Pilates icon and star of the entertainment industry, the title supports the Wii Balance Board™. Created in partnership with Interactive Game Group, Daisy Fuentes Pilates features customizable workouts, fitness tracking real-time coaching and interactive feedback.

Daisy Fuentes Pilates, the first self-titled Pilates endeavor, goes beyond the one-way, static workouts of traditional DVDs using the Wii’s controls to monitor movements and offer instant feedback, ensuring proper body motion so players get the most from every Pilates session. Players stay on track following the integrated, on-screen “timing bar” as well as the real-time feedback from Daisy Fuentes herself, whose voice guides the exercises. Players will be able to choose between English and Spanish.

“This is a great way to get Pilates training that fits your schedule and lifestyle,” said Daisy Fuentes. “You can start out as an absolute beginner then move into intermediate and advanced levels–all at your own pace, in the comfort of your own home, and with responsive feedback that helps ensure you’re mastering core skills correctly before you advance.”

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Santa Monica, CA – May 18, 2009 – This fall players will be able to experience skateboarding like never before in Tony Hawk: RIDE from Activision Publishing, Inc. (Nasdaq: ATVI). For the first time, players will have the ability to physically play the game using an innovative motion sensing skateboard controller, allowing for unprecedented freedom and movement. Tony Hawk: RIDE focuses on innovation and fun, bringing the #1 best-selling action-sports franchise to the forefront with cutting-edge technology for the hardcore fans and accessibility for the mass audience.

“Tony Hawk: RIDE is a massive step forward for the franchise and the gaming industry as a whole,” said Rob Kostich, head of marketing, global brand management, Activision Publishing, Inc. “The skateboard controller will redefine sports games by offering players a true skateboarding experience, hands-free, playing with friends and family at home or online in a variety of different locations.”

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