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REDWOOD CITY, Calif.–(BUSINESS WIRE)–Fans of casual, family-friendly games are about to see their circle of fun widen with a slate of new Hasbro-branded digital play experiences on a variety of platforms from Electronic Arts Inc (NASDAQ:ERTS) in 2009. Leading the charge is SCRABBLE, which rocketed to the No. 1 position on Pogo.com™ with more than 2.5 million players laying down virtual tiles since its June 2008 launch. The best-selling crossword puzzle board game is on deck to land on handheld platforms including the Nintendo DS™ and Sony PlayStation®Portable system (PSP®) in March 2009 in the US and Canada. EA is also gearing up to inject nostalgic fun into the Xbox LIVE® Arcade by bringing perennial board game favorites to the popular platform. Under a Hasbro Family Game Night banner, games such as SCRABBLE (US and Canada only), BOGGLE, BATTLESHIP, YAHTZEE, CONNECT FOUR, SORRY! and SORRY! Sliders will begin to roll out in Spring 2009. EA will showcase the highly anticipated lineup at the Consumer Electronics Show on January 8-11, 2009 in Las Vegas.
“We believe our Hasbro Family Game Night channel on Xbox LIVE Arcade will be one of the most dynamic and fun collections available on the platform,” said Chip Lange, General Manager of EA Hasbro. “We’ve been given the unique opportunity to create an exclusive EA Hasbro branded destination within the Xbox LIVE Arcade so players can easily find and play our lineup of family-friendly digital board games. Just as families have game closets in their home, they will also be able to stock a digital game closet serving up hours of interactive play for kids and adults alike.”
“I don’t think we do anything worse that what you see on TV at 8 o’clock at home. I don’t think being interactive gives you fantastic power to change the …
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