SANTA MONICA, Calif. – Oct. 24, 2008 – Activision Publishing, Inc.’s (Nasdaq: ATVI) Guitar Hero® is putting famous fans front and center in its television ads for the October 26 release of Guitar Hero® World Tour, the latest installment in the #1 best-selling video game franchise of 2007. Paying tribute to the famous lip- and guitar-syncing scene that appeared in the popular film “Risky Business,” each ad will highlight different celebrities jamming on instruments from Guitar Hero World Tour to the song “Old Time Rock and Roll,” performed by Bob Seger.

The first commercial, which debuts today, features Kobe Bryant rocking the mic, Alex Rodriguez and Michael Phelps dancing while ripping it up on the exhilarating new guitars, and Tony Hawk sliding in on a skateboard to play the drums. The new commercials are an extension of the “Risky Business”-inspired Guitar Hero ads starring American Idol season seven-winner David Cook and runner-up David Archuletta that aired during the American Idol season finale on May 21, 2008. Brett Ratner (Brett Ratner Brands), who directed the American Idol contestants in the earlier Guitar Hero spots, is back on board to inspire others to unleash their inner rock star. The commercials were produced by advertising agency DDB and H.S.I. Productions.

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This will be available November 27th in Japan for 5229 Yen or about $55.

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They are really cranking these games out.