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Popcorn Arcade Hits 40% market share of the European value priced Wii Games

Stourbridge, England, 15th September 2008. Data Design Interactive – a successful video games publisher and games developer are bucking the trend in the gaming industry. Most of their competitors are suffering in the worldwide credit crunch and as a result are either merging with others companies, downsizing or closing studios. By comparison over the last twelve months DDI has seen their company grow from strength to strength, resulting in an increase in staff, moving into a bigger studio premises in Stourbridge, UK and the opening of their Florida development studio in the United States.

12 months ago DDI launched their Popcorn Arcade range of Wii titles aimed at a family market for casual and social games. The Popcorn Arcade brand has been hugely successful, with sales worth 30 million Euros. DDI had more Wii titles ready last Xmas than EA, Ubisoft or other companies a thousand times bigger than themselves and their hard work and marketing strategy has enabled them to grab their targeted 40% market share of the European value priced Wii market.

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