Take to the Highway to Outrun Cops and Battle Rivals in this Holiday’s Biggest Action Racing Adventure

Leipzig, Germany – August 20, 2008 – Black Box, a studio of Electronic Arts Inc. (NASDAQ:ERTS), today unveiled new details of Need for Speed™ Undercover, the intense action racing game scheduled for release worldwide this November. Need for Speed Undercover has players racing through speedways, dodging cops and chasing rivals as they go deep undercover to take down an International crime syndicate. The new game heralds the return of high-intensity police chases and introduces the all-new ‘Heroic Driving Engine’ — a unique technology that generates incredible high-performance moves at 180 miles per hour during breathtaking highway battles.

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Building on the Call of Duty 4 engine, Call of Duty: World at War thrusts players into the ruthless and gritty chaos of WWII combat like never been before, and challenges them to band together to survive the most harrowing and climactic battles of WWII that led to the demise of the Axis powers on the European and South Pacific fronts. The title re-defines WWII games by offering an uncensored experience with unique enemies and combat variety, including Kamikaze fighters, ambush attacks, Banzai charges and cunning cover tactics, as well as explosive on-screen action through all new cooperative gameplay.

KEY FEATURES:

• Call of Duty 4 Technology – Built using the Call of Duty 4: Modern Warfare engine, Call of Duty: World at War utilizes a bedrock of technology that delivers jaw-dropping visuals, while empowering players to employ elements like fire to affect the dynamics of the battlefield. Players that attempt to harness the power of new weapons, like the flamethrower, will find themselves capable of burning away environmental elements that give cover to a camouflaged enemy, leaving a charred battlefield – and their foes – in their wake.

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James Bond is back to settle the score in the Quantum of Solace™ game. Introducing a more lethal and cunningly efficient Bond, the game blends intense first-person action with a unique third-person cover combat system that allows players to truly feel what it is like to be the ultimate secret agent as they use their stealth, precision shooting and lethal combat skills to progress through missions. Seamlessly blending the heart-pounding action and excitement of the upcoming “Quantum of Solace” feature film with the “Casino Royale” movie, the title propels players into the cinematic experience of international espionage. Based on the renowned Call of Duty® 4: Modern Warfare™ game engine that has been specifically engineered to immerse players in the Bond universe, the Quantum of Solace game delivers superior high-definition graphics, reactive AI and visually stunning locations inspired by locales portrayed in the films.

KEY FEATURES:

• Be the New Bond – The Quantum of Solace game marks the first time players can become the dangerous and cunning Bond as portrayed by Daniel Craig in “Quantum of Solace” and “Casino Royale.”

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When the house lights go down this fall, a new generation of axe shredders, drummers and fearless frontmen will be born with Activision’s Guitar Hero® World Tour. The latest installment in the best-selling music/rhythm video game franchise, Guitar Hero World Tour transforms music gaming by expanding Guitar Hero’s® signature guitar gameplay into a cooperative band experience that combines the most advanced wireless instruments with new revolutionary online and offline gameplay modes including online Band Career and 8-player “Battle of the Bands,” which allows two full bands to compete head-to-head online for the first time ever. The game features a slick newly redesigned guitar, an authentic electronic drum kit and a microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock ‘n’ roll anthems.

KEY FEATURES:
State of the Art Wireless Instruments – In addition to a newly redesigned, more responsive guitar controller which features a touch-sensitive slide bar on the neck, Guitar Hero World Tour will deliver the most realistic drum experience ever in a video game with an authentic drum kit. Featuring three drum pads, two raised cymbals and a bass kick pedal, the drum controller combines larger and quieter, velocity-sensitive drum heads with soft rubber construction to deliver authentic bounce back and is easy to set up, move, break down and store.

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Just wanted to let you guys know about my coverage of Leipzig 2008. First off it was a bad idea to stay up late waiting on the news to come …
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