In January 2003, when we last spoke to Nintendo’s secret weapon, lead designer Shigeru Miyamoto, we urged him to start making games with a “grown-up aesthetic” — you know, something …
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SANTA MONICA, Calif.—(BUSINESS WIRE)—This summer, Activision, Inc.’s (Nasdaq:ATVI) Guitar Hero®, the #1 best selling video game franchise of 2007, will go coast-to-coast with the American Idols Live! Tour 2008, kicking off in Glendale, Ariz. on July 1. The sponsorship fuses the two pop culture phenomenons together for a second time, building on the success of the dual-branded “Risky Business” TV advertisements that featured season seven winner David Cook and finalist David Archuleta last month. In the upcoming 53-city tour, concert-goers will be among the first to experience three of the newest Guitar Hero games, the highlight of which will be a sneak-peak video demonstration of Guitar Hero World Tour, which officially hits shelves this fall.
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