After Take-Two denied EA bid for take-over, and then moved there annual stock holders meetings to April 18th, which further more delayed the negotiations. EA has given Take-two an extension …
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18 years ago
The studio has expanded its interactive department team and is putting together a slate of games that it will partially or completely finance and for which it will …
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Yesterday we reported that the Byron report came out. To crudely explain 224 pages, basically the UK should rethink the gaming ratting system. Check out yesterdays coverage HERE, and HERE …
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18 years ago

Original Nintendo DS game features collectable characters in a music-based rhythm-action adventure
Guildford, U.K. – March 28th, 2008 – The EA Casual Entertainment Label today announced the development of a new wholly-owned, original intellectual property, created for 7-11 year old boys and girls. ZuboTM is a music-based rhythm-action game featuring a unique set of characters that is scheduled to ship worldwide later this year, exclusively on the Nintendo DSTM handheld system.
“Zubo represents the culmination of a dedicated incubation project, the first of its kind at EA, which specifically sought to develop a new videogame property for boys and girls under 12,” said Harvey Elliott, Head of the EA Bright Light studio in Guildford, UK. “The team here has designed a rich, immersive and, above all, enjoyable experience – one that will live in the schoolyard, at home or on the move.”