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Rockstar Games Announces Bully: Scholarship Edition Now Available in North America (Shh Don’t Tell The Teachers)

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New York, NY – March 4, 2008 – Rockstar Games, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), is proud to announce that Bully: Scholarship Edition for the Wii™ home video game system from Nintendo and the Xbox 360® video game and entertainment system from Microsoft is now available at North American retail stores for the suggested retail price of $49.99. Bully: Scholarship Edition will be available in Europe on March 7.

“With all the love and care that we put into Bully, we are excited that two new audiences can experience this game,” said Sam Houser, President and co-founder of Rockstar Games. “It’s really difficult to make a compelling comedy-action game about anything, let alone about the experiences of being at high school, and we think we achieved something unique with Bully. I hope people new to the game love it as much as we do.”

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1. US computer and video game software sales grew six percent in 2007 to $9.5 billion – more than tripling industry software sales since 1996.

2. Sixty-seven percent of American heads of households play computer and video games.

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