More Immersion, More Fun … More Nintendo!

REDMOND, Wash.–(BUSINESS WIRE)– On Jan. 19, the iconic Nintendo World store in Rockefeller Plaza in New York will temporarily close its doors for a major renovation. When the store reopens on Feb. 19, it will do so with a new look and a new feel. The powered-up overhaul will include an updated interior design, new Wii U and Nintendo 3DS demo units, a 15-foot gaming screen and more fun elements and surprises. In addition, a large bronze coin installed at the store entrance will display the store’s tagline: “Where everyone comes to play.”

The weekend of the reopening (Feb. 19-21), the newly branded Nintendo NY store will host a series of reopening activities, including giveaways (while supplies last) and appearances by costumed characters like Mario and Luigi. The store will also sell exclusive souvenirs that can only be purchased that weekend, including a limited-edition T-shirt featuring Mario or Link. Fans who want to try out some of Nintendo’s latest games are in luck, as new and upcoming Wii U and Nintendo 3DS games will be available to play.

“Nintendo is constantly evolving its experiences for fans,” said Scott Moffitt, Nintendo of America’s Executive Vice President of Sales & Marketing. “The new Nintendo NY store is a must-see location for anyone that has a memory of Nintendo, or who wants to see what Nintendo has in store for the future.”

Located in Manhattan’s historic Rockefeller Plaza, the Nintendo store is a huge, two-floor space dedicated to all things Nintendo. Whether people want to purchase cool Nintendo gear that’s not available anywhere else or just stop by to play some of the hottest upcoming Wii U and Nintendo 3DS games, fans of all ages will have a blast when visiting. The store originally opened in 2005.

For more information about the Nintendo NY store, visit http://www.NintendoNYC.com, or keep an eye on Nintendo of America’s social media channels for updates throughout the renovation process.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U™ and Wii™ home consoles, and Nintendo 3DS™ and Nintendo DS™ families of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.3 billion video games and more than 686 million hardware units globally, including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy™, Game Boy Advance, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, Super NES™, Nintendo 64™, Nintendo GameCube™ and Wii systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.