“We are taking a film-festival approach — high-class content done by knowledgeable developers in creating fantastic experiences for the consumer — instead of the YouTube approach of everything under the sun that is difficult for the consumer to navigate through. What we don’t want to see is a game that is available on a number of other platforms, either mobile or home, nor do we want to see games that don’t take advantage of the unique capabilities of the DS. We want a more limited number of breakthrough applications and games, not a litany of thousands upon thousands of applications that really don’t excite the consumer very much.” – Reggie Fils-Aime

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