Reggies Dissatisfied with First-Party Sales, Talks Vitality Sensor for E3 2010
“I’m not satisfied with the volumes that we do on a Fire Emblem, for example, or a Battalion Wars. These are high-quality games that I have challenged the team to think about: How do we up our marketing on these types of titles to do a more effective job? And I think you are going to see that more with a title like [2010 Wii shooter] Sin & Punishment 2, where it is much more targeted to the active gamer. It is a title that I believe we need to do a better job getting out in front of.” – Reggie Fils-Aime
“Our hope was that Red Steel 2 would have launched in this holiday season. That’s a title that we had always looked at to be a key part of the strategy to drive the installed base of Wii MotionPlus. Having said that, even without the benefit of that launch, we’ve sold over four million at this point in time. That’s a very strong start.”
“We will show off the Vitality Sensor with software [at the show].”
