-Wii Holds the Top Spot for Sell Through While X-box Dominates Rentals-

PORTLAND, OR–June 01, 2009– Rentrak Corporation (NASDAQ: RENT), a multi-screen media measurement and research company serving the entertainment industry, today announced the new service, Ad Monitor for Video Games, an interactive database of advertising circulars from major retailers built directly from the feedback of video game publishers, providing users with analytics along with the most granular automated brand space tracking available.


Separately, Rentrak released the year-to-date (YTD) top selling and renting video game titles in advance of the 2009 Electronic Entertainment Expo (E3), the world’s premiere trade show for computer and video games and related products.

With the percentage of American video game players steadily increasing, Xbox cumulative rentals made it the top-performing platform in the category. Mature-rated titles continue to control the top renting video games; up from 2007 when only four of the top ten renting games where rated mature. After more than one year since its initial release, Mario Kart Wii from Nintendo represents the only top-ranked rental title rated for “everyone.”

Top 10 Selling Console Video Games (YTD)

Rank

 Title

Platform

Release Date

Distributor Name

Rating

1

 Wii Fit w/Balance Board

Wii

5/21/2008

Nintendo

E

2

 Resident Evil 5

X360

03/13/2009

Capcom

M

3

 Halo Wars

X360

03/03/2009

Microsoft

T

4

 Killzone 2

PS3

2/27/2009

Sony

M

5

 Street Fighter IV

X360

2/17/2009

Capcom

T

6

 Mario Kart w/Wheel

Wii

4/27/2008

Nintendo

E

7

 UFC 2009: Undisputed

X360

5/19/2009

THQ

T

8

 Resident Evil 5

PS3

3/13/2009

Capcom

M

9

 Guitar Hero: Metallica

X360

3/29/2009

Activision Blizzard

T

10

 Fallout 3

X360

10/28/2008

Bethesda Softworks

M

Source: Rentrak Retail Essentials.  Rank based on consumer spending via aggregated point-of-sale data from brick-and-mortar sales channel

Top 10 Renting Console Video Games (YTD)

Rank

 Title

Platform

Release Date

Distributor Name

Rating

1

 Call Of Duty: World At War

X360

11/10/2008

Activision Blizzard

M

2

 Gears Of War 2

X360

11/07/2008

Microsoft

M

3

 Resident Evil 5

X360

03/13/2009

Capcom

M

4

 Saints Row 2

X360

10/14/2008

THQ

M

5

 Halo Wars

X360

03/03/2009

Microsoft

T

6

 Fallout 3

X360

10/28/2008

Bethesda Softworks

M

7

 Fable 2

X360

10/21/2008

Microsoft

M

8

 Mario Kart Wii

Wii

04/27/2008

Nintendo

E

9

 Call Of Duty: World At War

PS3

11/10/2008

Activision Blizzard

M

10

 Grand Theft Auto IV

X360

04/29/2008

Rockstar Games

M