SEGA wants Sonic to be as big as Hello Kitty
“Sonic is a well-known character, but we’ve got a lot of room to grow in merchandising. We dream of Hello Kitty. We’re still far off from that but we can see that our profits are growing year on year in the US and Europe [on merchandising]. We’ve got a licensing team on the ground in the UK who are focusing on that and that team will expand. We’ve got a team in the US and which will also expand. We used to run it all out of Sega of Japan, but having people on the ground is making a big difference. We will always do the computer game but the merchandising is a very important aspect to Sonic.” – Jurgen Post, COO of Sega Europe
When I have a child I would for sure buy them a Sonic doll over Hello Kitty. I would be ok staring at the blue speedier over that darn Kitty.
July 18, 2012
I can see why they would want this, but unfortunately, I don’t think Sonic is as easy of a sell as Hello Kitty when it comes to merchandise.
July 19, 2012
This is code for where the entire company of SEGA is headed. They have loads of suprises coming and isn’t just new titles, its BIGGER than that. A Dreamcast 2? Nope not just that. EVEN better.
Prepare for SEGA ORBI.
July 19, 2012
A little part of me, deep down inside, would not mind SEGA getting back into the console race. I enjoyed the Genesis.