Sega is doing something that a lot of publishers of M rated games should think about doing. Sega is working very closely with the ESRB to make sure that Mad World gets a M rating instead of the ill-fated AO. Sega has sent numerous builds, at different stages, of Mad World to the ESRB for them to look at and give them the thumbs up or thumbs down on the M rated game. This could also be a way for Sega to see were the line is drawn between M and AO, and see how far they can push Mad World.

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