“I see this co-op as fitting within a trend or a tendency that I think is emerging – actually it emerged a long time ago, but I think it’s just moved into the mainstream – which is that before, co-op was a relatively hardcore gaming paradigm for people. It tended to be the thing that people who were PC tactical shooter gamers were really obsessing over, or that sports gamers were really obsessing over, and I think now what we have is a generational shift, where the core of the mass market are people who both want to have a deep story, memorable moments and all of the drama and meaning and investment that we typically have always had in single player games, and they also want to be able to share it with their friends. They don’t want it to be a solitary experience…” – Patrick Redding, Ubisoft

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