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At a Sega event today the new Nintendo exclusive Sonic game was announced.  This new game, called Sonic Boom, is a tie in game which was announced along with the new CG cartoon series that will air on Cartoon Network beginning sometime this year.  Sonic Boom is a prequel to the cartoon series and will focus on collaboration will introduce a new play-style.

The new Sonic Boom is being developed by BigRedButton (Wii U) and Sanzaru Games (3DS).  All of the characters are sporting new looks.  Sonic has a scarf to reflect his adventurous spirit and his arms are now blue to tell the new sonic from the modern sonic.  Knuckles is ripped, taller, and now has fingers.  Tails has a belt and goggles to reflect his mechanical skills.  Amy is more ‘womanly’ and still has her hammer. All of the characters have athletic tape to, “Show their free-running lifestyle.”  Each character has their own unique gameplay style; Sonic – speed, Tails – gadgets, Knuckles – strength/power, and Amy – agility.  Sonic Boom will be running on CryEngine 3 and will release in 2014.

The full press release and screenshots for Sonic Boom can be viewed below and the trailer can be viewed above.

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SEGA LAUCHES NEW MULTIPLATFORM FRANCHISE STRATEGY FOR GLOBAL ICON SONIC THE HEDGEHOG™ With SONIC BOOM™

 

First Ever CG Animated Television Series, New Western Video Game Developers, and Robust Merchandising Program Introduce New Look, New Play Pattern, and Rise of Supporting Characters  

SAN FRANCISCO & LONDON (February 6, 2014) – For more than two decades Sonic the Hedgehog has been one of the world’s biggest gaming icons, with over 70 video game titles, four animated series, and an extensive global merchandising line to his name.  This year SEGA® is excited to introduce a new branch of the Sonic universe, entitled Sonic Boom™, that will debut a new look for Sonic and friends and launch their first-ever CG animated television series, new video games for Wii U™ system and Nintendo 3DS™ hand-held system and a new toy line.  The creative driving forces behind these projects are working together with SEGA to kick-start a global campaign for Sonic Boom that will excite and engage new and existing fans across a variety of platforms.

Sonic Boom’s visual identity includes character designs inspired by the abilities and unique personalities of each of the characters while still maintaining the core identity and values of the Sonic brand.  The rich worlds of the TV series and videogame will share a common narrative and a number of location and stylistic similarities reflecting full collaboration between videogame, TV series partners and SEGA from the outset.

The Sonic Boom television series, coproduced by SEGA of America Inc. and OuiDO! Productions, will debut on Cartoon Network in the U.S. and on CANAL J and GULLI in France during the 2014/2015 season.  The series is an ensemble comedy consisting of 52 x 11-minute standalone episodes packed full of high-adrenaline action.  Every episode starts from a small character-driven story and explodes into an epic tale of saving the world, robot battles and more.

Serving as a prequel to the stories revealed in the TV series the Sonic Boom video game will deliver a totally different experience to previous Sonic games with collaborative gameplay at its core.  Developed in the U.S by California based Big Red Button Entertainment (Wii U™) and Sanzaru Games (Nintendo 3DS™) in collaboration with Sonic Team, this is the third title to be released as part of an exclusive deal with Nintendo®.  Sonic Boom will take advantage of the innovative hardware of both the Wii U and Nintendo 3DS, with traditional elements of Sonic games, such as speed, also featured.  The videogame will also introduce exploration, combat and a new Enerbeam tether mechanic that will allow the Sonic Boom world to be discovered in totally unique ways.

Sonic Boom will be supported by a robust global licensing and merchandising program, anchored by new master toy partner TOMY. TOMY’s line will showcase the new character looks, stressing interaction between core characters, and will feature new play patterns based on both the new game and TV series.  TOMY will develop a comprehensive toy range across a broad number of categories including plush, action figures, RC, role play, vehicles and novelty. Sonic fans can expect a high-quality, collectible toy line fueled by TOMY innovation and energized with speed, lights, sounds, motion-activation and action-performance.  SEGA will launch a broad licensing program across multiple categories including toys, apparel, publishing, accessories, food and beverage, health and more – making this one of the biggest license initiatives SEGA has undertaken in recent years.  The company will enlist many of its current partners who have had tremendous success with Sonic over the past years while seeking new licensees to join this exciting new Sonic licensing program.

 

“We want to ensure that the Sonic brand continues to evolve and appeal to new generations of Sonic fans and this different look introduces a fresh approach that will be at once both familiar and new to consumers,” said John Cheng, President & COO, SEGA of America. “We are committed to supporting this initiative to provide great entertainment to fans for all aspects of their lives.”

 

Sonic the Hedgehog first appeared as a videogame character in June 1991 and instantly became an icon for a generation of gamers. Defined by his super-fast speed and cool attitude, in the years since he first raced on to videogame consoles Sonic has become a true global phenomenon with over 140 million videogames sold or downloaded worldwide across consoles, PC’s, mobile phones and tablets. SEGA’s iconic blue blur has also gone on to enjoy incredible success in many licensed areas, such as toys, apparel, comics and animation.

 

The Sonic Boom TV series is a coproduction between SEGA of America, Inc. and OuiDO! Productions.  Executive producers on the show are Evan Baily, Donna Friedman Meir and Jane McGregor on behalf of SEGA, and Sandrine Nguyen and Boris Hertzog from OuiDO!.  Other partners involved in the TV series include Lagardère Entertainment Rights for distribution and Lagardère Active TV Licensing & New Business for licensing and merchandise in France.

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