Activision CEO: $199 For Consoles Critical
“The Wii at its price point is now setting a standard and an expectation, and people say, well, the Wii is less complex technically. I don’t think that really matters as much to the consumer,” Kotick told the Reuters Media Summit.
The key price point for mass adoption was $199, he added.
“In the next 24 months they all will need to be at that $199 price point, and you can imagine Nintendo will be down to the $129 price point over the next few years,” he said.