Activision unleashes the Transformers: Revenge of the Fallen game at BotCon 2009
Santa Monica, CA – May 28, 2009 – Activision Publishing, Inc. (Nasdaq: ATVI) announced today that the Transformers™: Revenge of the Fallen video game will be showcased at BotCon 2009, the official TRANSFORMERS fan convention, which is being held at the Pasadena Convention Center from May 28 – 31. Consumers can visit the Activision booth and be among the first to play the highly anticipated video game, which was developed under license from Hasbro, Inc., and participate in Transformers: Revenge of the Fallen multiplayer challenges for prizing. In addition, consumers will have the chance to jam to the latest downloadable track for Guitar Hero® World Tour, “The Touch” from Stan Bush, which is available now for free from Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®Store for the PLAYSTATION®3 computer entertainment system and as a single for Wii™.
“We are thrilled to bring the Transformers: Revenge of the Fallen video game to the thousands of fervent Transformer fans attending BotCon,” said Rob Kostich, head of marketing for licensed properties, Activision Publishing, Inc. “It’s the perfect opportunity for us to give them a chance to experience massive multiplayer battles as their favorite robots before the game launches on June 23.”
In support of the new Guitar Hero® track release, Stan Bush will make an appearance in the Activision booth on Saturday, May 30 from 2:00-3:00pm and Sunday, May 31 from 11:00am-12:00pm PDT to rock out to the new DLC with fans.
“I’m very excited that “The Touch” will be available as Guitar Hero DLC and I really appreciate all of the fan support,” said Stan Bush. “I hope people enjoy playing the single and keep on rockin!”
For more information and to receive exclusive updates on the Transformers: Revenge of the Fallen video game, visit www.TransformersGame.com. For more information on BotCon 2009, please visit www.BotCon.com.