Jun 25, 2008 – Activision, Inc.:

WHAT: One of America’s greatest rock bands of all time –
Aerosmith – will unleash the latest Guitar Hero fan
frenzy in Times Square during the launch of their first
videogame, Guitar Hero®: Aerosmith®. Steven Tyler,
Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer
will unveil the game at a press conference and VIP
celebration at the Hard Rock Cafe.

Hard Rock Cafe will also be transformed into a Best Buy
home theater/videogame lounge where consumers will be
among the first to play the game on PLAYSTATION®3
before it hits store shelves on June 29.

WHERE: Hard Rock, Times Square – Guitar Hero: Aerosmith Video Game Experience and Aerosmith Press Conference

WHEN: Friday, June 27, 2008 4:00pm
– 2:30pm – Media check-in for Press Conference Open
– 4:00pm – Aerosmith Press Conference
– 4:30pm – VIP Launch Party

VISUALS: – Aerosmith band members speaking on stage
– Guitar Hero: Aerosmith videogame demonstrations
– Simultaneous screening of press conference on NASDAQ/Reuters screens above Times Square

VIDEOGAME OVERVIEW: Rock out to Aerosmith’s greatest hits and experience American rock royalty’s GRAMMY® award winning career with Guitar Hero: Aerosmith. The collaboration offers consumers an unprecedented level of access to Aerosmith’s music catalog and an unbeatable soundtrack, with every Aerosmith song being a master recording. Guitar Hero: Aerosmith is available on June 29 nationwide for Xbox 360, PlayStation2, PLAYSTATION3, and Nintendo Wii.