Analysts: Wii Gamers To Give Into Recession?
“The video game business has shown remarkable resiliency to the economic downturn in recent months. However, it would be presumptuous to say that any entertainment industry is 100% recession-proof.
That said, the outlook for 2008 remains strong. There is no sign of the market slowing down in the next couple of months.
Thanks in large part to Nintendo’s ambitious mass-market strategy, the traditional gamer boundaries have officially been broken. While the expansion of the market beyond hardcore gamers has undoubtedly contributed to the record growth in 2008, these new gamers will likely be the first ones to stop buying games if they need to cut their entertainment budget.
There is a risk that Wii titles could struggle in 2008, especially if the economy continues to slide towards a recession.”