“There were comments by Nintendo that 99¢ games are destroying the industry and making games disposable. We don’t regard Angry Birds as disposable content. That’s why every few weeks we update the game: more levels, more content.

“When you look at the pricing, there’s no denying it: 99¢ is the App Store price. But true value comes from updating. Games today are more about turning something static into a service. Websites that never get updated aren’t usually very popular. Ones that always shift are.”

– Rovio, Angry Birds developer

These comments are in response to what Reggie had said earlier.

Angry Birds is a great piece of experience,” he said, “but that is one compared to thousands of other pieces of content that for one or two dollars I think create a mentality for the consumer that a piece of gaming content should only be $2.”