Atari To Activision, Take That
As you may remember Activision was supposed to be producing Ghostbusters, but they dumped it for the fact they didn’t think it would make a lot of money. Well Phil Harrison, President of Atari, had this to say about it.
“What (Activision Blizzard CEO Bobby Kotick), perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels. If that’s his benchmark, then fine – and we’d love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong.” – Phil Harrison, Atari