Sam Player is the Executive Producer for SimAnimals, a brand new intellectual property from The Sims Label, where his responsibilities are to oversee creation and development of all products in the SimAnimals franchise.

Sam is a 14-year industry veteran has been with EA since 2001.

Before working on SimAnimals, Sam produced several The Sims 2 Expansion Packs and Stuff Packs, including The Sims 2 Seasons and The Sims 2 Bon Voyage.

His other work at EA includes serving as Senior Producer of the Tiger Woods PGA TOUR Golf franchise and James Bond’s From Russia With Love.

Prior to joining EA, Sam was Vice President of Product Development at Crystal Dynamics, where he contributed in roles ranging from Lead Designer to Executive Producer on several titles, including Gex: Deep Cover Gecko, Pandemonium 2, 102 Dalmatians, and 3D Baseball.