How Low Can Your ‘Brain Age’ Go?

REDMOND, Wash., Aug. 20, 2007 – Have the lazy days of summer slowed your brain? Have you read one too many trashy beach romance novels? Is a fifth grader smarter than you? If you answered “yes” to any of these questions, it’s time for you to sharpen up with a copy of Brain Age™ 2: More Training in Minutes a Day, launching today exclusively for the portable Nintendo DS™.

Brain Age 2 has 15 new, intensely engaging activities designed to give your brain a daily workout. Millions of men, women, students and seniors worldwide picked up the original Brain Age: Train Your Brain in Minutes a Day game, ushering in both a new genre of video games and a new audience of players. Brain Age 2 includes a fresh set of tests for people who enjoyed challenging themselves with the original.

“The point of the original Brain Age was to jolt users’ brains out of complacency by challenging them with a variety of fun activities,” says George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications. “Brain Age 2: More Training in Minutes a Day expands the benefit and gives you mental tests you’ve never tried before.”

You don’t have to have played the original to enjoy Brain Age 2, which offers activities like winning (or intentionally losing) at rock, paper, scissors; repeated subtraction of a small number from a larger one; quickly making change; unscrambling letters to form a word; and playing notes on a virtual piano keyboard. With 100 new sudoku puzzles and ways for users to compete against friends and family members, Brain Age 2: More Training in Minutes a Day appeals to everyone, no matter their age or prior experience with video games.

The original Brain Age has sold a stunning 8.61 million copies worldwide, including more than 1.4 million in the United States alone, while its sequel has already posted sales of 5.33 million in Japan. The U.S. version retails at an MSRP of just $19.99. It also is available bundled with a new dual-toned Crimson/Onyx Nintendo DS Lite at an MSRP of $149.99 at select retailers.

Brain Age: Train Your Brain in Minutes a Day and other games in Nintendo’s Touch Generations brand demonstrate that people want fun, engaging experiences they can’t find anywhere else. Between now and Sept. 30, Nintendo Street Teams will visit Boston, New York, Chicago, San Francisco and Atlanta to give consumers of all ages the chance to take their brains for a test drive.

Brain Age 2: More Training in Minutes a Day launches today and is rated E for Everyone. For more information about Brain Age 2, please visit www.BrainAge.com.