Two hot new kids properties announced for 2008 on Nintendo DS™! Chertsey, United Kingdom– November 29th 2007: The Game Factory today announced two hot new titles to kick off their 2008 European line-up. The Build-A-Bear Workshop game will release in the UK in March, followed by the pan-European release of Bratz Ponyz 2™ in the summer. Both games will be available for the Nintendo DS.

Bratz Ponyz 2™ follows the huge global success of the original game. Based around the glamorous, glitter filled world of the hippest horses around, the game will feature enhanced simulation aspects of gameplay, and utilize the wireless function of the Nintendo DS.

The Build-A-Bear Workshop game will give young gamers the chance to virtually personalise a furry friend of their liking, living in its very own Cub Condo®. Players will name, brush and care for their furry friend, buy virtual clothes and accessories, and unlock mini games. Building on the success of the 300+ Build-A-Bear Workshop stores worldwide, The Game Factory will give gamers a chance to fully interact with their furry friend just like a Guest in the real-world stores.

In the Build-A-Bear Workshop game, gamers will be able to–

    <*>Choose, stuff, stitch, dress, name and play with their beary own 3D furry friend <*>Pick from over 100 outfits and accessories <*>Trade outfits, pictures and play games wirelessly with other DS gamers <*>Play 4 themed mini games <*>Explore 5 play areas packed with cool activities <*>Win virtual money to buy additional accessories and clothes <*>Enjoy fully rendered 3D graphics <*>Use touch screen and microphone capabilities

The Build-A-Bear Workshop game will release on Nintendo DS in the UK Easter 2008.

Bratz Ponyz 2™ will be released on Nintendo DS across Europe in Summer 2008.

Notes to editors:

About The Game Factory:

The Game Factory is an international publisher of video and computer games based on leading international children’s characters. The Game Factory is a subsidiary of K.E. Mathiasen Group A/S, one of the largest children’s products companies in Northern Europe.

About Build-A-Bear Workshop, Inc.

Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in St. Louis in 1997, the company currently operates more than 300 stores in the United States, Puerto Rico, Canada, the United Kingdom, Ireland and France. The addition of franchise stores in Europe, Asia, Africa and Australia make Build-A-Bear Workshop the leader in interactive retail. In November 2004, the company expanded the make-your-own concept from stuffed animals to dolls with the opening of its first friends 2B made® stores, where Guests can make their own doll friends. In April 2006, Build-A-Bear Workshop acquired The Bear Factory Limited and Amsbra, Ltd. adding company-owned stores in the United Kingdom and Ireland. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $437 million in fiscal 2006. For more information, call 888.560.BEAR (2327) or visit the company’s award-winning Web sites at and

About Kidz Entertainment:

Based in Copenhagen, Kidz Entertainment is the leading integrated brand marketing agency in the Nordic region. It introduces builds and develops presence in the region by working with local partners to offer them partnership in negotiating broadcasting rights, home video rights, licensing and merchandising rights, promotional rights, and interactive rights. The company believes brand management is key to developing strong and cohesive platforms for its properties, enabling them to grow to their fullest potential.