Hot Animated Show Sets Online Gaming Record at CartoonNetwork.Com; New Console Game and Live-Action Movie Hit This Fall

 

ATLANTA–(BUSINESS WIRE)–Cartoon Network’s popular Ben 10 series is breaking out all over. The most recent Ben 10-themed game “Savage Pursuit” from Cartoon Network New Media grabbed a record-breaking 4.18 million(a) game plays in its debut week on CartoonNetwork.com, setting the stage for the upcoming Ben 10 console game and live-action movie.

Ben 10 games are regularly among the most popular of the 150+ free games at CartoonNetwork.com, garnering three of the top five launch week game plays of any game since Cartoon Network has been tracking site activity.

“Online fans have flocked to content based on this action-oriented show,” said Art Roche, creative director for Cartoon Network New Media. “It’s another example of how connected the Cartoon Network demographic is. We know we have to deliver the content they love on a variety of different platforms and it’s clear the Web is an ideal place to nurture the audience for multiplatform programming like this, keeping fans constantly engaged and in touch with their favorite characters.”

The record online debut of “Ben 10: Savage Pursuit” makes it the No. 1 casual game launch for CartoonNetwork.com. “Ben 10: Blockade Blitz,” which launched August 6, 2007 grabbed 3.7 million game plays its debut week and stands as the second-highest game launch while “Ben 10: Battle Ready” from January of 2006 saw 3.2 million game plays its first week of launch, placing it at No. 4 for the site. (Rounding out the top five game launches are “Eds: Cul-De-Sac Smash” at No. 3 with 3.6 million game plays at its April 2007 launch and No. 5 “Transformers: Roll Out,” which hit CartoonNetwork.com June 25 and grabbed 2.9 million game plays at launch.)

Ben 10 excitement continues throughout the fall with the October 30 arrival of Ben 10: Protector of the Universe licensed console game for the Wii™, PlayStation®2 computer entertainment system, Nintendo DS™ portable handheld system and PSP® (PlayStation®Portable) system from D3Publisher of America, Inc. (D3PA).

And, on November 21, Ben 10 presents its first-ever live-action adventure directed by Alex Winter (co-star of Bill & Ted’s Excellent Adventure). Ben 10: Race Against Time, is based on the hit animated series about a young boy who, with the flick of a powerful alien wristwatch (The Omnitrix), can turn into 10 different aliens with amazing superpowers. Graham Phillips (Evan Almighty) stars in the coveted role of Ben Tennyson, a normal 10-year-old boy who is able to transform himself into a variety of super aliens like the powerful Heatblast or the beastly Wildmutt. Lee Majors (The Six Million Dollar Man) also stars as Grandpa Max, who uses his past experiences with the paranormal to guide and protect his grandchildren, Ben and Gwen, through their many adventures in fighting evil.

About Cartoon Network New Media

Cartoon Network New Media is responsible for the production of Cartoon Network’s popular Web sites, which include CartoonNetwork.com, ToonamiJetstream.com, Awesomehouseparty.com and CartoonNetworkYa.com (the Spanish-language site for kids). These sites are some of the most popular entertainment sites in the world for kids, currently attracting an average of more than 6 million unique users each month in the U.S. (Nielsen//NetRatings). The top attraction is their roster of games, which drew more than 2 billion game plays in 2006. In addition, Cartoon Network New Media is the creative force behind Cartoon Network’s video-on-demand offerings, interactive TV and mobile offerings, which include partnerships with such major carriers as Sprint, Cingular and Verizon.