NEW YORK ( — The toymakers’ motto for 2008: If you can’t beat ’em, join ’em.

Toy companies, eager to grow sales in a stagnant $22 billion market, are on an all-out offensive against the iPod, Wii, PlayStation and other hot gadgets with new sophisticated tech toys of their own.

These new tech toys are being unveiled at the annual American International Toy Fair in New York that kicked off Sunday.

“Electronics and the Internet. That’s what kids are obsessed about today,” said Jim Silver, editor and co-publisher of Toy Wishes magazine. “They have an iPod, they are on Facebook and some are e-mailing by age five.”

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