E3 2014: Reggie Explains Why Nintendo Hosted a Pre-recorded Event
Nintendo of America president Reggie Fils-Aime has explained the reasoning behind Nintendo’s decision to offer a digital event at this year’s E3 (check out Pure Nintendo’s highlights of the event).
According to Reggie, one of Nintendo’s biggest challenges is that many of their developers are Japanese, so explanations without subtitles are difficult. Additionally, Reggie believes that the E3 environment has changed, with fans wanting to watch something entertaining, from all over the world.
Here’s what Reggiie had to say:
The environment is completely changed. More and more people are looking to tune in to an event; more and more people are looking for the full entertainment value of an event.
Couple that with the fact that so [many] of our developers are Japanese, so having them explain the game directly is a little bit more challenging. We can do it in this type of environment, but to do it from a big stage is a little challenging.
So for us, we think the best way to bring our message to the fans, to the larger community, is to create an event, to create something that we believe has all of the little Nintendo magic and pixie dust, and communicate that directly.
Through social media, we know exactly what people are saying. We know exactly what they’re feeling and how they’re responding to the message candidly, much more directly than we do when we’re present only to about 3,500 people. So for us, it really is a win-win.
You can check out the event below or on Nintendo’s E3 site. The event originally aired on Tuesday June 10, 2014, and showcased new and upcoming games for both the 3DS and Wii U consoles, plus developer interviews and short humorous segments.
Did you enjoy Nintendo’s digital event? Let us know your thoughts on whether the event provided the entertainment – and games – that you were hoping for, in the comments section below.