EA’s Riccitiello: Balance Of Power Shifting From Games To Films
Snippets taken from an gamasutra article.
“There is more interest today from Hollywood to make movies out of our games than there is interest in our industry to make games out of their movies. There’s a big reset happening now,” said Riccitiello.
“It feels like what movie moguls might have seen in the 1920s and said: ‘Hey, we’ve got talkies now, where is it going?’ I feel like we’ve stepped through a time window where our games are so compelling and seem so real,” said Riccitiello.
“Our industry is passing through a phase where I believe the greatest games will be viewed by almost everybody as being as important as Best Picture at the Academy Awards,” he added.