“I think any franchise that’s been around for a long time, they get in a rut, they become over-annualized. They run out of innovation,” explained the EA exec. “The team pounds on a game every year, and they get tired, they run out of time and effort to be innovative and try and take some new risks. That was my view on how the franchise has fallen.”

You see this happen a lot with annual games like Medal of Honor and even Madden. Yes each year they make the game a little better, but for years there hasn’t been a big change to these two games. I am a bigger supporter for a 2 year cycle on games.