EA on board with Wii U From Day One
Coming from Frank Gibeau, President of EA Games.
With the Wii U it’s important for us to get there on day one so we can get in and build as big an audience as possible, We were really blown away by the unique innovation that Nintendo brings with the Wii U controller on a high performance machine.
We were excited by what Nintendo presented to us. We thought about it and it fits well with what we’re trying to do with our franchises like FIFA and Madden and Battlefield. There’s great horsepower there, great innovation and Nintendo’s got fantastic branding.
We’re platform agnostic as a company so if we find something we believe will have success commercially and critically, and has a business model that works for us, we’re in.
First Ubisoft and now EA, I am excited that big 3rd party developers are jumping on the Wii U bandwagon.