EEDAR AND IGN LAUNCH COLLABORATIVE SERVICE EXAMINING ONLINE ACTIVITY AND ENGAGEMENT OF VIDEO GAME CONSUMERS
CARLSBAD, CA., April 6, 2011 – EEDAR, the leading provider of comprehensive contextual information for the worldwide video game industry, and IGN Entertainment, the largest media network for video games, today announced a new partnership that will integrate IGN’s GamerMetrics data into EEDAR’s GamePulse business intelligence service.
“EEDAR is very excited to allow our clients integrated access to IGN GamerMetrics data within our GamePulse service,” said Greg Short, CEO, EEDAR. “EEDAR creates products and partnerships that deliver an unprecedented level of enhancement to the measurement and analysis of the physical and digital video game industry. This initiative with IGN allows our retail, channel and marketing clients to monitor the video games that consumers are investigating online and adjust strategies on a daily basis to maximize profitability.”
With over 45 million unique users a month, the IGN network has become the largest multi-media entertainment network for video games. “IGN is pleased to join EEDAR in evolving the ways developers, publishers, and retailers use IGN GamerMetrics data to enhance the consumer experience,” said Steve Cassavant, Vice President of Strategy & Business Development. “GamerMetrics has always been a powerful tool, and this partnership solidifies GamerMetrics’ strong equity with the decision makers within our industry.”
IGN GamerMetrics adds another powerful data source to the growing list of integrated and supported contributors for EEDAR’s GamePulse service. IGN GamerMetrics data has been fully integrated into EEDAR’s GamePulse tool and will be available at no additional cost for GamePulse subscribers from April 7, 2011.
Founded in 2006 by video game industry veterans, EEDAR is the largest specialty video game research firm in the world. EEDAR increases video game profitability and creativity by delivering comprehensive data and technology solutions that empower fully informed and contextually relevant business decisions.
Leveraging a proprietary database of over 45 million internally researched data points from more than 10,000 video games, EEDAR is the sole provider of end-to-end integrated data analysis solutions that allow for the examination of every factor influencing the success of past, present and future video game titles.
EEDAR’s well-known services include GamePulse®(a continuously updated application converging data for physical and digital game industry research), DesignMetrics® (game title forecasting and analysis), Editorial Insights (mock reviews and outlet bias), discovery and recommendation technologies, investor due-diligence, expert testimony, and custom research services.
EEDAR is based in Carlsbad, California and has been recognized by Forbes Magazine as one of America’s Most Promising Companies and also holds the Guinness world record for the largest collection of videogame facts and information.
About IGN Entertainment
IGN Entertainment, a unit of News Corporation, is the leading Internet media and services provider focused on the video game and entertainment enthusiast markets. Collectively, IGN’s properties reached more than 45 million unique users worldwide November 2010, according to Internet audience measurement firm comScore Media Metrix. IGN’s network of video game-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others) is one of the Web’s leading video game information destinations. IGN also owns the leading men’s lifestyle website AskMen.com and provides technology for online game play in video games. IGN is headquartered in San Francisco, with offices across North America, Europe and Australia.