Empire Interactive and PlayFirst Announce Worldwide Publishing Partnership
Empire Interactive Appointed As Worldwide Publisher for Console Adaptations of Award-Winning PlayFirst Titles
AUSTIN, Texas – Oct. 14, 2008
Empire Interactive, a wholly owned subsidiary of Silverstar Holdings (NASDAQ: SSTR), today announced a new development and publishing partnership with PlayFirst, Inc. The long-term agreement gives Empire Interactive exclusive, global rights as the developer and publisher for the console installments of several of PlayFirst’s well-known titles. Already in development are Diner Dash®: Flo on the Go™, Wedding Dash®, Dream Chronicles® and Chocolatier® for Nintendo DS™, all of which are expected to ship in 2009.
“The popularity of and strong fan-base for PlayFirst’s games in addition to Empire’s dedication to growing players’ game options made it an obvious match for the partnership,” said Karim Farghaly, vice president of sales, Empire Interactive Inc. “This agreement will enable us to present console players with a growing selection of fun, premium casual games.”
PlayFirst is known for creating quality, award winning games such as Diner Dash®: Hometown Hero™, named “Best Time Management Game of 2007” in the 2008 Zeebys Awards. Console versions of the Diner Dash series are already in development by Empire Interactive. PlayFirst also took home Zeeby awards for Chocolatier, voted “Best Strategy Game for 2007” and Dream Chronicles, named “Best Hidden Object & Adventure Game of 2007.”
“At PlayFirst, we pride ourselves on publishing top quality games and delivering them everywhere consumers want to play,” said Rich Roberts, vice president of sales and business development, PlayFirst. “Our partnership with Empire Interactive will allow us to reach DS owners looking for revitalized gaming options.”