“(the show will) welcome all qualified computer and video game industry audiences, including international and U.S.-based media, analysts, retailers, developers and business partners to preview the latest in interactive entertainment and technology”. – ESA statement

“Video games are the fastest growing and most compelling sector of the entertainment industry. And, this upgraded event will reflect the growth, innovation and excitement of our industry. The breadth, scope and quality of the changes made to the show will make E3 the must-attend event of the year.” – Michael D. Gallagher, CEO of the ESA

“changes were necessary to better meet the needs of both exhibitors and attendees— these changes include increased booth sizes, increased qualified audiences, and an intensified focus on reinforcing the high-octane growth, innovation, and captivating entertainment that are driving the computer and video game industry”. – ESA statement

“The E3 Expo will be the pre-eminent North American gaming show next year. The new, larger event is better for industry leaders and for serious gamers.” – John Riccitiello, CEO of Electronic Arts

“The video game business will be twice as big in 2009 as it was in 2006 when we had the last real E3 Expo – so get ready for some fireworks! The changes made will ensure that the 2009 E3 Expo conveys the best of what makes us proud as entertainment leaders.” – Laurent Detoc, president of Ubisoft North America

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