I have been approached recently by a “homebrew device” manufacturer that can secure a retail distribution deal with Wal-Mart and game stores like GameStop.
This is not unprecedented. There are already some homebrew devices in retail stores, such as the Datel Max Media Drive, and the GBA Movie Player by Nintendo themselves.

“bob’s game” could be sold on a microSD card, along with a DSi-enabled “homebrew device,” for less than the price of a high-budget DS title.

I am excited for Bob, I hope he at least gets something out of this.

Full post here