With Super Mario Odyssey only weeks away from release, Nintendo has announced its latest marketing campaign, and its Mario’s real-life tour of the country.

The costumed characters – Mario and his new pal Cappy – will journey from Los Angeles all the way across to New York in a custom van, stopping at various “Kingdoms” along the way.

Mario’s trailer will begin the tour in Los Angeles at the Universal CityWalk from 3:30-6 pm on October 10, with the following stops:

  • Dallas (Chevy Park Plaza, Gate 11) – October 18, 10 am-9 pm
  • Chicago (Navy Pier, Polk Bros Park) – October 21, 12-6 pm
  • Philadelphia (Philadelphia Museum of Art.) – October 24, 12-6 pm
  • New York (Rockefeller Center) – October 26, 8-10 pm

While he’s in town, fans will be able to meet Mario, take pictures with him and his trailer, and get hands-on time with his latest game, Super Mario Odyssey. The final stop in New York will feature special guests and surprises at a launch event for the game, which is released the next day on October 27.

Mario will also stop at various places along the way for pictures and sightseeing, naturally, so you may be lucky enough to see him on his travels – it shouldn’t be hard to spot that trailer coming through your town.

Will you be catching up with Mario as he makes his way across the US this month? Let us know if you’re able to take a pic and try out the game.

Check out the official press release below for more details..

REDMOND, Wash.–(BUSINESS WIRE)– Before Mario explores the many wild and wonderful Kingdoms of the Super Mario Odyssey game when it launches exclusively for the Nintendo Switch system on Oct. 27, he is taking off on a cross-country tour to explore some wild and wonderful locations in our world. Mario’s real-life odyssey starts in Los Angeles at Universal CityWalk on Oct. 10 and ends in New York on Oct. 26, with many exciting stops in between.

Mario will travel in style in a custom trailer featuring Super Mario Odyssey artwork, including a gi ...
Mario will travel in style in a custom trailer featuring Super Mario Odyssey artwork, including a giant inflatable Cappy! (Photo: Business Wire)

By visiting one of the many stops on his journey, fans will have the chance to meet the Mario costumed character, take photos with him and his amazing decked-out trailer, and get hands-on time with Super Mario Odyssey on Nintendo Switch.

For the first time, the costumed character will even include Cappy, Mario’s new companion in Super Mario Odyssey who enables him to capture various objects, animals and enemies. Cappy also gives Mario new moves like cap throw, cap jump and capture, which define this new adventure and provide a fresh take on the classic Super Mario formula.

Mario will travel in style in a custom trailer featuring Super Mario Odyssey artwork, including a giant inflatable Cappy! At the scheduled stops noted below, fans can visit the trailer, take the Nintendo Switch game for a spin and even snap a memorable photo with Mario and his trailer.

“Super Mario Odyssey is all about travel, exploration and that feeling you get when you discover something new and exciting,” said Reggie Fils-Aime, Nintendo of America’s President and COO. “Mario’s interactive journey in the real world is a great way for fans to get excited for the game’s launch by getting hands-on time, as well as following Mario as he explores and discovers locations all across the country.”

Mario will be making five major stops across the country that fans can visit, but he will also be making some stops to sightsee and take photos, just like any tourist … who also happens to regularly travel through giant warp pipes. Each of these special stops on Mario’s odyssey will look familiar to anyone who plays Super Mario Odyssey, as they are all inspired by Kingdoms in the game. When he visits big cities, for example, the Metro Kingdom might come to mind, while his stop at the beach will remind fans of the scenic Seaside Kingdom (sans Cheep Cheeps, of course). Photos from these locations will be posted on Nintendo’s Twitter, Instagram and Tumblr accounts, so make sure to follow along!

The Los Angeles kickoff event will be held at Universal CityWalk, with plenty of opportunities to play the game and take photos with Mario – the only celebrity in the city that knows how to triple jump. The final stop in New York will culminate with an event to celebrate the launch of Super Mario Odyssey. Taking place in Rockefeller Center, next to the Nintendo NY store, the event will feature game-play sampling and photos with Mario, as well as some additional surprises and guests. As Mario would say: “It’s-a the place to be!”

Mario, Cappy and the game are scheduled to visit the following locations, which are all open to the public on a first-come, first-served basis.

Kingdom       Address       Date/Time
Los Angeles Kingdom       Universal CityWalk

Located at 5 Towers at Universal CityWalk.
      Oct. 10

3:30-6 p.m.
Dallas Kingdom       State Fair of Texas

Located in Chevy Park Plaza (enter at gate 11), across from the Chevy Ride & Drive.
      Oct. 18

10 a.m.-9 p.m.
Chicago Kingdom       Navy Pier

Located in Polk Bros Park, Navy Pier’s front gateway, between Illinois and Grand avenues.
      Oct. 21

12-6 p.m.
Philadelphia Kingdom       Philadelphia Museum of Art

Located below the “Rocky Steps” of the Philadelphia Museum of Art.
      Oct. 24

12-6 p.m.
New York Kingdom       Rockefeller Center

      Oct. 26

8-10 p.m.

In New York, the first 200 people in line will gain access to the event and be the first to purchase the game at midnight. (Sadly, no Goomba stacks will be admitted.) After that, the general public will be able to purchase the game at the Nintendo NY store.

Super Mario Odyssey launches exclusively for Nintendo Switch on Oct. 27. A bundle that comes with the Nintendo Switch system, a download code for the game, Mario-themed red Joy-Con controllers and a special carrying case will also hit stores on the same day at a suggested retail price of $379.99. For more information about Super Mario Odyssey, visit http://supermario.nintendo.com/.

Remember that Nintendo Switch features parental controls that let adults manage the content their children can access. For more information about other features, visit http://www.nintendo.com/switch/.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch system and the Nintendo 3DS family of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 4.4 billion video games and more than 703 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy, Game Boy Advance, Nintendo DS family of systems, Super NES, Nintendo 64, Nintendo GameCube, Wii and Wii U systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at http://www.nintendo.com.