Forbes: Wii Roles!
LOS ANGELES – Not every parent whose child wants a Nintendo Wii this holiday season will be able to get their hands on one. Instead of Tickle Me Elmo, this year parents will stalk the aisles of retailers and surf the Web in hot pursuit of the tiny, white “waggle box.” The $250 kid-friendly console has already been on the market for a year, and more than 13 million are already in the hands of gamers.
“Nintendo (other-otc: NTDOY – news – people ) is making as many Wiis as it can,” says IGN GamerMetrics analyst Nick Williams. “There’s a limited supply, a continuously high demand.” Though Microsoft‘s (nasdaq: MSFT – news – people ) Xbox 360 sold more units than the Wii in September due to the launch of “Halo 3,” analysts predict the Wii will be back on top in October, selling as many as 450,000 units.