Fortune of the Wii
Its over!!! The console wars!!! Over!! Thats according to the next issue of the Fortune Magazine.
Key Points:
– Wii is really popular and is sold out a lot (even at NOA Company store)
– Wii Remote is cheap to make
Accelerometer: $2.50
Basic Memory Chip: $0.25
Audio Amplifier: $0.50
Data Converter: $0.50
Rumble Pack: $2.50
Bluetooth Chip: $2.00
Audio Translator: $2.00
Plastic Casing: Unknown
Wrist Strap: Unkown
– $50 profit per Wii
– $5 Million to develop Wii game vs $20 Million for PS3 game
-Ubisoft says Nintendo is best console maker to work with
– EA says Nintendo is a pioneer
– Wii’s success has done little to convince Microsoft execs that they’rs on the wrong course (Peter Moore: “I love the experience, the price point and Nintendo content of the Wii, but Microsoft provides experiences that Nintendo cannot provide”)
– CEO of SCE America says give credit to Nintendo but points out that Sony have a innovative controller as well, technology doesnt go backwards and the Wii is a re purposed gamecube
– Sony views the world through the eyes of an engineer while Nintendo takes its cues from the outside world (eg. Pikmin from Miyamoto’s garden)
FUTURE
– Nintendo could stick with the current tech for a few years and then introduce a Wii 2.0 with PS3 tech but cheap
– cut $50 of Wii price to compete with future price cuts for MS and Sony
– relationship between Mac/PC – iTune – iPod could be like Wii – DS
– needs more stock, did not expect Wii to be so popular….currently making 1M a month but want 1.5M – 2M but its difficult
