GAME ON! DELTA AND NINTENDO PROVIDE TRAVELERS ACCESS TO FREE VIDEO GAME DEMOS
Nintendo DS download program lands at JFK International Airport for peak summer travel season
NEW YORK, May 15, 2007 – As global travelers get ready for an active summer travel season, Delta Air Lines and Nintendo are teaming up to provide customers access to free video game demos for the Nintendo DS™ portable gaming system during their down time at New York’s John F. Kennedy International Airport. Today, on-the-go Nintendo fans of all ages can download interactive demos and sample a variety of new games for free to help pass time as they prepare for their flights.
Through this service, travelers can easily and wirelessly download video game demos at no cost by bringing their portable Nintendo DS video game systems with them when they travel to or through New York-JFK. Travelers stand within a few feet of one of the four DS Download Stations located in Delta Terminals 2 and 3 at JFK and follow the simple download instructions. Within a few seconds, a temporary demo version of a popular Nintendo DS game transmits wirelessly to the Nintendo DS. Game demos available for download include Brain Age™: Train Your Brain in Minutes a Day, Elite Beat Agents™, Cooking Mama™ and Lara Croft Tomb Raider®: Legend. Demos are updated periodically and will showcase everything from brain training to action games, appealing to baby boomers and seniors, and to teens and kids.
The service also is available in Delta terminals at Hartsfield-Jackson Atlanta International Airport and Cincinnati/Northern Kentucky International Airport.
“Delta is excited to partner with Nintendo, makers of some of the most popular video games of all time, to provide yet another innovative entertainment offering to our global travelers,” said Joan Vincenz, Delta’s managing director of Product Marketing. “This program reflects our ongoing commitment to provide a distinctive, enjoyable travel experience – both on the ground and in the air – especially during the busy spring and summer travel season.”
Added George Harrison, Nintendo of America’s senior vice president of marketing and corporate communications: “Partnering with Delta builds on Nintendo’s goal to expand the world of video games to new audiences. Because people typically have a lot of down time, airports are ideal places for people young and old to try out free new game experiences and see what they like.”
This airport technology addition is one of many changes Delta is making to improve the travel experience for customers. Earlier this year, Delta announced that beginning this summer it will offer HBO content and popular programs on select worldwide flights. The new programming will be available through Delta’s new two-class, domestic transcontinental aircraft featuring all-leather seating in both first class and coach. On these refurbished aircraft, every customer has a front row seat to great entertainment with Delta’s state-of-the-art, digital in-flight entertainment – boasting movies, live television, music and games – available on demand at every seat. The airline’s new standard in domestic transcontinental flying will be available to all passengers traveling on select Delta flights over four hours (or more than 1,750 miles), including those from Hartsfield-Jackson Atlanta International Airport and New York’s John F. Kennedy International Airport to cities including Las Vegas, Los Angeles, Salt Lake City, San Francisco, Seattle and others, beginning this month.