GRAPEVINE, Texas–(BUSINESS WIRE)–Are you looking for an alternative to working out at a gym for shaping up in the New Year? GameStop (NYSE: GME), the world’s largest video game and entertainment software retailer, encourages would-be fitness enthusiasts to embrace video games in their effort to shape up in 2009. By highlighting popular gaming titles that burn calories and exercise the brain, GameStop can show anyone dreading the prospect of the gym these alternative fitness methods that are both easy to follow and fun.

With the recent surge in active video games, which require players to either mimic the actions used in sports like bowling, tennis and baseball, or to flex their most important muscle – the brain – GameStop has more than 40 fitness-oriented titles for staying in shape from head to toe. GameStop’s “Sharpen the Mind, Shape the Body” in-store promotion emphasizes the growing number of active video game options available to help reach personal goals including:

* Wii Fit with Balance Board
* My Fitness Coach
* Jillian Michaels’ Fitness Ultimatum 2009
* Brain Age: Train Your Brain in Minutes a Day
* My Japanese Coach

As a special incentive, shoppers spending $34.99 or more on designated products from now through Feb. 22 will receive a free 12-month trial subscription to their choice of Cosmopolitan, Marie Claire, Redbook, Good Housekeeping, O Magazine and more.

“We know that getting in shape is one of the toughest New Year’s resolutions to stick with, especially for busy moms who often don’t have time to spare for exercise,” said Mike Hogan, Senior Vice President of Marketing, GameStop. “Today’s moms are looking for ways to incorporate exercise into their lifestyle. Active video games are a terrific way to reach your fitness goals, and as an added bonus, they can be enjoyed with your whole family.”

Studies conducted by the Mayo Clinic* have found that active gaming titles can help players lose weight and improve their motor function. GameStop’s expert store associates can help aspiring total fitness connoisseurs select the right titles for their interests and skill levels. For more information or to find a store near you, log on to

* Mayo Clinic research study findings published in the January 2007 issue of Pediatrics, the official journal of the American Association of Pediatrics.