WHAT: Electronic Arts is bringing the holidays to Memphis early with the arrival of its EA Mall Tour, coming to the Southland Mall Thanksgiving weekend from Friday, Nov. 27 through Sunday, Nov. 29. EA will be featuring the hottest videogames of the season, including the award-winning, exhilarating arcade-style racer Need for Speed NITRO. Everyone from grandparents who’ve never picked up a videogame controller before to hard-core gamers will enjoy the thrill of high-speed racing with Need for Speed NITRO. Consumers who stop by the EA Mall Tour for a Black Friday game play break with Need for Speed NITRO may also race home a winner: in addition to in-depth gameplay demos, EA will also be giving away exciting prizes, including six Wii systems.

With its high-octane gameplay, accessible controls, competitive multiplayer events and races through five exotic international cities, Need for Speed NITRO is this holiday’s most fun and exciting arcade racing game. Developed exclusively for Wii and Nintendo DS, Need for Speed NITRO brings an unrivaled sense of speed to the streets as players take down competitors to become the world’s top racer. With NITRO, players can also custom-design their own ride with an intuitive visual customization system that lets gamers of all ages hit the streets in style with their personalized dream car.

WHO: Memphis-area adults, teens, kids, grandparents and consumers of all ages with the Need for Speed!  EA will also have spokespeople on hand to talk about this holiday’s hottest games for the Wii.

WHEN: Friday, Nov. 27

Saturday, Nov. 28

Sunday, Nov. 29

WHERE: Southland Mall

1215 Southland Mall
Memphis, TN 38116


  • Families enjoying live demonstrations of Need for Speed NITRO
  • Consumers of all ages using the Wii Wheel or Wii Remote to race into the lead
  • Kids and adults engaging in Need for Speed NITRO multiplayer challenges
  • Crowds of consumers gathered at the EA Mall Tour to experience the season’s hottest videogames
  • Excited winners of daily Wii giveaways receiving their prizes