All Proceeds from the April 12TH Launch at the Nintendo WORLD Store in NYC to Benefit the Children of New York City

APRIL 7, 2008 Marina del Rey, CA –Video game publisher Ignition Entertainment has partnered with the non-profit youth mentoring organization Big Brothers Big Sisters of New York City (BBBS of NYC) for the Teenage Zombies: Invasion of the Alien Brain Thingys launch party event that will be held at New York City’s Nintendo WORLD from Noon-4pm EST Saturday, April 12, 2008.

Ignition Entertainment is offering consumers the chance to help change the lives of disadvantaged children by purchasing an advance copy of Teenage Zombies: Invasion of the Alien Brain Thingys for Nintendo DS™ before its scheduled release date of April 15th, with all proceeds from the event benefiting BBBS of NYC. The Teenage Zombies launch party is open to the public at Nintendo WORLD, 10 Rockefeller Plaza, New York City. There will be demos of the game set up throughout the store, opportunities to have your photo taken with the three teenage zombie heroes – Finnigan “Fins” Magee, Lori “Lefty” Lopez and Zach “Halfpipe” Boyd – and a free gift bag, which includes a limited edition Teenage Zombies t-shirt, while supplies last!

“We’re very excited to partner with an organization such as Big Brothers Big Sisters of NYC which continues to change the lives of New York City’s children,” said Ajay Chadha, president of Ignition Entertainment. “The adult mentors are heroes to the children in BBBS of NYC’s programs. Our goal is to provide resources to help BBBS of NYC continue to match each child with a mentor to help guide them to a brighter future.”

“Big Brothers Big Sisters of NYC is grateful that Ignition Entertainment has invited our mentors and their Littles to participate in today’s unveiling of Teenage Zombies,” said Allan Luks, Executive Director, Big Brother Big Sisters of New York City. “This game uses cartoon characters, in the form of zombies, to encourage teamwork and overcoming challenges, which are part of the mentoring relationship. As our partner, Ignition appreciates the power of mentoring and is providing much-needed support.”

WHEN: Saturday, April 12th 12:00-4:00pm
WHERE: 10 Rockefeller Plaza (between 5th and 6th Avenue, 1st floor)
PHOTO OP: 1pm, Ignition Entertainment and Teenage Zombies to make special check presentation to Executive Director of Big Brothers Big Sisters of NYC

Editor Note: Interviews will be available with Ignition Entertainment, BBBS of NYC Directors and the ‘Bigs and Littles’ mentor pairs, as well as the Teenage Zombies!

Published by Ignition Entertainment and developed by InLight Entertainment, Teenage Zombies: Invasion of the Alien Brain Thingys is rated “E10+”for Everyone 10 and older with a scheduled release in North America and Europe exclusivelyfor Nintendo DS.For more information about Teenage Zombies please visit

For more information about Big Brothers Big Sisters of New York City please visit