City of Industry, CA (July, 2009) – Innex, a major distributor of videogame peripherals and accessories, today announced that it has signed a cause marketing license agreement with the KIDS IN NEED FOUNDATION. Marathon Projects Ltd, the licensing agency for the Kids In Need Foundation negotiated the transaction. This will be the latest partnership agreement under the Kids In Need Foundation cause licensing program.

Believing that the meaning of success is the ability to help others, Innex, Inc. has announced that it will donate a percentage of its sales revenue to the KIDS IN NEED FOUNDATION, a charity that provides free school supplies to impoverished children. Moving forward, Innex will allocate a portion of all revenue, including sales of its exclusive brands (Komodo, Retro-Bit, Exo-Flex) to KIDS IN NEED.

Innex was established by Titi and Joey Ngoy, brothers whose family fled to a Thai Refugee Camp from Cambodia in 1979 while the country was suffering from violent revolution and extreme poverty inflicted by Pol Pot and the Khmer Rouge. Titi and Joey’s parents arrived in America with nothing, but managed, through hard work, to provide their children with the education necessary to prosper.

“Through our own family experience, we are very aware of the importance of an education and the difficulties faced by impoverished children,” stated Titi Ngoy, President of Innex. “Teaming up with KIDS IN NEED offers us the opportunity to make a contribution to a charity that is near to our heart and will hopefully make a difference in the lives of kids who need an extra hand getting ahead.”

David Smith, Executive Director of the KIDS IN NEED FOUNDATION stated, “KIDS IN NEED is very excited to partner with Innex since videogames are an important part of our youth’s culture. To be able to integrate Innex’s videogame peripheral and accessory program with KIDS IN NEED has fundamental appeal for both companies and helps strengthen KIDS IN NEED’S mission to provide school supplies for more children who need them.

Research shows that when children are provided with basic school supplies their grades go up, their confidence increases and their attitude toward learning improves. KIDS IN NEED is the number 1 charity focused on America’s under-funded educational system. KIDS IN NEED provides free school supplies to impoverished children as well as curriculum grants to under-funded teachers.

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