– Nintendo makes $6 on every Wii sold, Microsoft breaks even with 360, and Sony loses money on PS3
– 60% of Wii games sold are first party, 30% for 360, and 15% for PS3
– Wii owners are expected to purchase 220 million units of software this year, 360 owners 125 million for,  PS3 owners 120 million
– Nintendo’s gross margin on game software is 65%, Sony  60%, Microsoft  50%

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