It ain’t for Kiddies anymore!
Some new Nielson stats have been released today. Now 37% or 1 and 3 adults owns a video game console, and 16 percent own a portable gaming device. 71% of those are married and 66% have at least on child.
“As game consoles have become increasingly sophisticated, families have incorporated them into their centralized home media centers, which include the television, digital recording device, digital music player and the PC,” said Carolyn Creekmore, senior director of media analytics, Nielsen//NetRatings………
……Going into the current console war, analysts had predicted that adult gamers who grew up with the Japanese game maker’s products — dubbed “Nintendads” — would want to introduce their children to Nintendo games and be a key market for its new machine.