Iwata discusses 3DS Cost
VB: Are you concerned about how much this will cost? There are so many new things in it, I wonder if you will price it above the normal range where you price your handhelds? Your prices are usually below Sony’s.
SI: I have to refrain from talking specifically about the price point. What I can confirm is that, in terms of the production costs, it will cost more than the costs for the Nintendo DS today. Having said that, we believe we will produce enough value worthy of the production cost. We do not think we have to sell the products below cost.
This could really mean anything. I am sure the production cost for the DS today is pretty low. My guess is somewhere around the $100 mark, which could be concluded that the 3DS doesn’t have to be over $200. On the other hand this could mean that the 3DS will cost more the the DS in general, which would put it over the $200 mark. Oh Iwata, you leave me with so many more questions.