In a recent interview, Mr. Iwata expects New Super Mario Brothers Wii, Wii Sports Resort and Wii Fit Plus all to hit the 10 million mark world wide by the end of the year.

“These three titles have already been available for hands-on demonstrations at E3 this year,” he told analysts. “They were highly evaluated by most of those who actually tried them. Distributors also gave feedback like ‘The key player of this holiday season will be Nintendo as expected.’

He also goes on to talk about how Nintendo is disappointed in Animal Crossing: City Folks and Wii Music’s sales. He also contributes the drop off in Wii sales too these two games not doing well.

“Wii Music and Animal Crossing: City Folk did not fulfill our expectations and only sold through end 2.65 and 3.38 million copies respectively,” he said. “Should those two titles have become long-term selling software, we would not have faced a shortage of software titles in the former half of this year.”

“No software title can maintain its momentum after a year or more from its launch,” said Iwata. “So we find that the reason of downturn in Wii sales can be attributed to two main factors -– we could not launch Wii Sports Resort earlier and could not make the software launched in the last holiday season have longer tails,”

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