Joystiq Interviews ESA President About E3 2009
Joystiq: If you had to give E3 2009 a six word or less tag line, what would it be? We went with “The b*tch is back” this afternoon, but what’s yours?
Mike Gallagher: The must attend event of 2009
What is the anticipated attendance? Is there a cap?
MG: No cap, we have expectations that it’ll be higher than the previous two years. It could be in the neighborhood of 40,000 or more. We’re not focused on the turn of the turnstiles, but the success of the event.
Is it out of the realm of possibility that we’ll still see public dates announced later?
MG: I wouldn’t expect that.
Was that something that was kicked around at one point?
MG: We sent out a survey and gathered feedback. That was something that was part of the discussion, but didn’t receive stand alone attention.
Have non-ESA member publishers Activision-Blizzard, LucasArts or id said it will attend?
MG: We just made the announcement today, they’re more than welcome to attend.
Will the ESA allow publishers to have “booth babes” (and dudes)?